KARTIK / CS
← All spec workSpec work / FORM / CLUB
FORM / CLUBSHOPABOUT＋
MOVE LIKE YOURSELF.Comfort with a point of view.
FORM / CLUBEVERYDAY ACTIVEWEAR

Spec conceptNot commissioned

FORM / CLUB

Everyday activewear for people who want to feel good, not perform wellness. These are exploratory ad concepts built around different hooks, objections, product benefits, and brand beliefs.

Everyday activewear10 ad conceptsMeta / 4:5

Reference ads / not mine

02 slots · verify before publishing

Use two genuinely high-performing ads from this brand here, sourced from Meta Ad Library or another verifiable source. These are intentionally not fabricated in this demo.

Brand reference / 01Not my work
Insert verified Meta adAdd the creative capture, run dates or other evidence, and source link for context.
Source: Meta Ad LibraryReplace placeholder
Brand reference / 02Not my work
Insert verified Meta adAdd the creative capture, run dates or other evidence, and source link for context.
Source: Meta Ad LibraryReplace placeholder

My spec creatives

10 concepts · original directions

Spec work, not commissioned by the brand. Each concept explores a different strategic angle rather than simply changing the headline.

FORM / CLUB / SPEC
Made for moving. Not performing.

Your body is not a before photo.

Meet the product ↗
01 / Brand POV4:5
FORM / CLUB / SPEC
No PRs required.

You can wear activewear without becoming a person who posts macros.

Find your kind ↗
02 / Objection handling4:5
FORM / CLUB / SPEC
Wear your own pace.

Some days are for miles. Some are for the walk home.

Explore the edit ↗
03 / Emotional4:5
FORM / CLUB / SPEC
The fit that lets you forget it.

Nothing to adjust. Nobody to impress.

Meet the product ↗
04 / Product benefit4:5
FORM / CLUB / SPEC
Less gym bro. More you.

Activewear without the main-character-in-a-mirror energy.

Find your kind ↗
05 / Audience callout4:5
FORM / CLUB / SPEC
Comfort with a point of view.

The soft stuff can still have an opinion.

Explore the edit ↗
06 / Style-led4:5
FORM / CLUB / SPEC
Your daily uniform, upgraded.

For the plans you make and the plans you cancel.

Meet the product ↗
07 / Routine4:5
FORM / CLUB / SPEC
A body. Not a project.

Get dressed for the life you have today.

Find your kind ↗
08 / Belief-led4:5
FORM / CLUB / SPEC
Soft on skin. Hard to ignore.

A better base layer for doing your thing.

Explore the edit ↗
09 / Product detail4:5
FORM / CLUB / SPEC
Move because you can.

No transformation montage. Just really good gear.

Meet the product ↗
10 / Retargeting4:5