KARTIK / CS
← All spec workSpec work / ODD HOURS
ODD HOURSSHOPABOUT＋
YOUR 3PM DESERVES BETTER.A little spark. No personality transplant.
ODD HOURSFUNCTIONAL DRINKS

Spec conceptNot commissioned

ODD HOURS

A deliberately oddball functional-drink brand built around the afternoon slump. These are exploratory ad concepts built around different hooks, objections, product benefits, and brand beliefs.

Functional drinks10 ad conceptsMeta / 4:5

Reference ads / not mine

02 slots · verify before publishing

Use two genuinely high-performing ads from this brand here, sourced from Meta Ad Library or another verifiable source. These are intentionally not fabricated in this demo.

Brand reference / 01Not my work
Insert verified Meta adAdd the creative capture, run dates or other evidence, and source link for context.
Source: Meta Ad LibraryReplace placeholder
Brand reference / 02Not my work
Insert verified Meta adAdd the creative capture, run dates or other evidence, and source link for context.
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My spec creatives

10 concepts · original directions

Spec work, not commissioned by the brand. Each concept explores a different strategic angle rather than simply changing the headline.

ODD HOURS / SPEC
Your 3pm deserves better.

The afternoon slump has had the mic long enough.

Meet the product ↗
01 / Problem-aware4:5
ODD HOURS / SPEC
Less crash. More character.

A brighter kind of pick-me-up for the long middle.

Find your kind ↗
02 / Benefit-led4:5
ODD HOURS / SPEC
For the plot (and your focus).

A side quest for the part of the day that drags.

Explore the edit ↗
03 / Lifestyle4:5
ODD HOURS / SPEC
Don’t drink another sad can.

Your fridge is allowed to have a point of view.

Meet the product ↗
04 / Pattern interrupt4:5
ODD HOURS / SPEC
Normal energy is overrated.

Stay a little strange. Get a little more done.

Find your kind ↗
05 / Brand POV4:5
ODD HOURS / SPEC
A tiny rebellion at 3pm.

Same calendar. Different energy.

Explore the edit ↗
06 / Emotional4:5
ODD HOURS / SPEC
Your meeting could never.

One small can. A whole new relationship with Tuesday.

Meet the product ↗
07 / Humour4:5
ODD HOURS / SPEC
Make the mundane carbonated.

Turn the most forgettable hour into a ritual.

Find your kind ↗
08 / Product moment4:5
ODD HOURS / SPEC
Stay weird. Stay awake.

For people who were never going to be beige.

Explore the edit ↗
09 / Identity4:5
ODD HOURS / SPEC
The afternoon side quest.

You made it this far. Give the rest of the day a chance.

Meet the product ↗
10 / Retargeting4:5