KARTIK / CS
← All spec workSpec work / STILL LIFE
STILL LIFESHOPABOUT＋
SKINCARE CAN EXHALE.Less noise. More care.
STILL LIFETHOUGHTFUL SKINCARE

Spec conceptNot commissioned

STILL LIFE

A calm, essentials-first skincare brand for people tired of 12-step miracles. These are exploratory ad concepts built around different hooks, objections, product benefits, and brand beliefs.

Thoughtful skincare10 ad conceptsMeta / 4:5

Reference ads / not mine

02 slots · verify before publishing

Use two genuinely high-performing ads from this brand here, sourced from Meta Ad Library or another verifiable source. These are intentionally not fabricated in this demo.

Brand reference / 01Not my work
Insert verified Meta adAdd the creative capture, run dates or other evidence, and source link for context.
Source: Meta Ad LibraryReplace placeholder
Brand reference / 02Not my work
Insert verified Meta adAdd the creative capture, run dates or other evidence, and source link for context.
Source: Meta Ad LibraryReplace placeholder

My spec creatives

10 concepts · original directions

Spec work, not commissioned by the brand. Each concept explores a different strategic angle rather than simply changing the headline.

STILL LIFE / SPEC
Skincare without the spreadsheet.

Your bathroom shelf does not need a project manager.

Meet the product ↗
01 / Pattern interrupt4:5
STILL LIFE / SPEC
Fewer steps. Better days.

A routine that fits real life, not a 40-minute video.

Find your kind ↗
02 / Routine4:5
STILL LIFE / SPEC
Care, not correction.

Your face is not a problem to solve.

Explore the edit ↗
03 / Brand POV4:5
STILL LIFE / SPEC
Let your skin have a quiet day.

A little less doing. A little more looking after.

Meet the product ↗
04 / Emotional4:5
STILL LIFE / SPEC
Not another 12-step miracle.

Keep the essentials. Lose the performance.

Find your kind ↗
05 / Competitor contrast4:5
STILL LIFE / SPEC
The good kind of boring.

Dependable can be a beautiful thing.

Explore the edit ↗
06 / Benefit-led4:5
STILL LIFE / SPEC
Your routine can exhale.

An everyday ritual with room to breathe.

Meet the product ↗
07 / Sensory4:5
STILL LIFE / SPEC
Good skin days, no theatre.

No transformation arc required.

Find your kind ↗
08 / Identity4:5
STILL LIFE / SPEC
Just what your shelf needs.

A considered edit of everyday essentials.

Explore the edit ↗
09 / Product-led4:5
STILL LIFE / SPEC
Simple is a skincare strategy.

Come back to the products that make sense.

Meet the product ↗
10 / Retargeting4:5